The Genius Salesman Who Promoted Razors To Women's Beauty Shops

The first job after graduating from Robert University was as a salesman for a razor manufacturer in New York. Together with several new colleagues, he went to some department stores to sell on the first day of work, but those department stores were full of He has his own specific supplier, so he can only come to the street to find scattered customers, but this kind of sales is not good. At the end of the day, he and his colleagues only sold 10 razors.

How can we sell more? Robert began to think about it. The next day, Robert and his colleagues decided to go to the more prosperous downtown New York to sell, and they walked unknowingly to a street full of women's beauty salons.

"I think, we must have gone to the wrong place!" a colleague shrugged and said mockingly.

"Go to another street!" Colleagues left one after another, and Robert followed. However, as soon as he walked out of that street, Robert suddenly thought: None of us salesmen would go there to sell, doesn't this mean that the street is a blank market? So he stopped and started to walk back. Decided to give it a try!

"It's ridiculous! That street is full of beauty ladies, do you think they'll use razors?" when his colleagues learned he wanted to go back to the women's grooming street to sell , all teasingly said.

Yes, do women have razors? Robert naturally took this into consideration, but he remembered that his sister had bought him a pair of men's sneakers last week. Obviously, his sister doesn't wear men's sneakers. It can be seen that there is no necessary connection between not using and not buying. If you want people who don't use it to buy it, the key is from which angle to sell it.

After coming to that street, he casually walked into a large women's beauty salon. After explaining his intention, the person in charge of the beauty salon smiled and said in the same tone as his colleagues: "I want you to do it. Wrong, you're here to sell razors? You have to know that the customers who come in and out of our place are all ladies!"

At this moment, a middle-aged lady who seemed to be in a good mood came out, and Robert immediately greeted him and said, "Miss, your beauty is enough to make any man tempted, but have you ever thought about buying something for a gift? What about your husband? What do you think of the razor in my hand?"

"Great! If you don't say I haven't thought of it yet, I'm very happy to buy a razor for him!" After the lady said that, she bought one without paying the price, and then left happily .

The person in charge of the beauty salon did not expect that razors could really be sold in her women's beauty salon. In the next hour, she used Robert's method to sell 5 razors successively. The person in charge was now Let Robert leave a total of 50 shavers of various styles.

Later, Robert used the same method to go to all the beauty salons on this street. On that day, he sold more than 1,000 razors in total.

This is because women who get beautiful in beauty salons are generally in a good mood. They will always be happy to buy a razor for their husband. If they sell it directly to men, they will consider whether the razor at home can still be used. use, and these ladies who buy razors as gifts, don't think about that at all.

A few days later, there were calls from those women's beauty salons, they needed to prepare more razors and were willing to cooperate for a long time. A huge market, so Robert won without any competition. The man who sold the razor to the women's salon was Robert Nelson, a sales-training expert and famous speaker who would later become one of "America's Greatest Salesmen of the Century."